John Schroeder, Practice Leader
- New product development
- Product and service optimization
- Product testing and evaluation
- White space identification
Mr. Schroeder has 20+ years’ experience in marketing research and management consulting. Over the past decade, he has tested two of the largest and most successful new product launches in the consumer packaged goods industry. In addition to consumer packaged goods, his expertise includes retail, automotive/aftermarket, consumer durables, technology, service, and business to business. Mr. Schroeder has a deep interested in research and development and has conducted R&D in areas as diverse as new product testing systems, sales forecasting, and the impact of research stimuli.
Prior to joining RSG, Mr. Schroeder served as Vice President and Practice Leader at The Nielsen Company, where he founded BASES’ alcoholic beverage practice and was responsible for the R&D and development of the sales forecasting model while leading business development activities. In addition, he headed BASES’ durables and retail practices and managed the US and global relationships of several large consumer packaged goods clients.
Education
- MBA, Marketing, Strategy, and Finance, Kellogg School of Management
- BA, Economics, Northwestern University
Memberships/Affiliations
- Kellogg Graduate School of Management, guest lecturer