Nelson Whipple, Senior Director
- Product and service development
- Value proposition and positioning
- Market prioritization and entry
- Customer acquisition and portfolio management
- Channel selection and marketing
Mr. Whipple is a director in the Market Research & Consulting practice. He has more than 20 years of experience applying market-based perspectives to create business solutions for major corporations across a wide range of marketing issues. During this time, he has served clients in North America, Europe, and the Far East in such diverse industries as chemicals, financial services, professional services, industrial equipment, food products, telecommunications, computer hardware, software services, and consumer durables. Major client successes include market-based strategies for pricing, service delivery, market launch, product-line definition, and channel management. Approaches include research-based consulting, metrics and tracking, and practice improvement.
Education
- BA, Behavioral Sciences, University of Chicago
Memberships/Affiliations
- American Marketing Association
- ESOMAR
- Product Development and Management Association