Steve McCurdy, Senior Director
- Product and service development
- Value proposition and positioning
- Market prioritization and entry
- Channel selection and marketing
Mr. McCurdy is a director in RSG's Market Research & Consulting practice. He has over a decade's experience applying market-based perspectives to create business solutions for major corporations across a wide range of marketing issues. During this time, Mr. McCurdy has served clients in such diverse industries as financial services, health care, information systems, telecommunications, industrial equipment, and computing. Major client successes include market-based strategies for product-line upgrades, service bundling, new technology adoption and migration, and customer retention. Approaches include research-based consulting, metrics and tracking, and practice improvement.
Education
- MBA, Kellogg School of Management, concentration in marketing and strategy
- BA, Economics, Northwestern University
Memberships/Affiliations
- American Marketing Association
- Strategic Management Society
- Product Development and Management Association
- Customer Acquisition and Portfolio Management