Vernon Nicolas, Senior Consultant
- New product development
- Concept testing
- Product and service optimization
- Portfolio and line optimization
- White space identification
Mr. Nicolas is a Senior Consultant in RSG's Market Insights & Strategy practice, where he manages projects across a number of the firm’s disciplines. He brings over a decade’s experience with consumer research, particularly concept and product evaluation and development, portfolio and product line optimization, and new product sales forecasting. Mr. Nicolas has collaborated and consulted with a number of the world’s largest Fortune 500 companies across a diverse range of industries, including retail, automotive, personal care, consumer durables, and healthcare.
Before joining RSG, Mr. Nicolas served as a Research Director at Nielsen BASES, where he was involved in the evaluation and optimization of several of the largest and most successful launches within the consumer packaged goods industry.
Education
- BA, Economics, Northwestern University