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Sound market research is an essential input to any customer-driven enterprise. Some may think that market research is a commodity that any of the 100s of firms listed in market research directories can provide with equal effectiveness, but RSG’s clients know otherwise. For over 30 years, RSG’s staff has provided hundreds of clients with uniquely targeted, cost-effective market research to use as a reliable foundation for their most critical business decisions.
Pioneers in developing and applying innovative methods, we are prolific researchers and active practitioners; we work with clients to identify the most appropriate research methods and then translate collected data into reliable market intelligence. Our client-oriented staff thrives on challenge and has exceptionally low turn-over, providing continuity in your market knowledge as your company grows and adapts to changing conditions. We use advanced methods and our own custom technologies to provide powerful insights, cost-effectively.
Our market research work is further strengthened by:
Services
The Market Research practice provides the following services:
• Research Design - Generating clear, reliable market intelligence
impact on society
• Survey Data Collection - Measuring consumer needs – reliably and cost-effectively
• Statistical Modeling and Analysis - Analyzing factors that drive consumer decisions
• Market Simulations and Solutions - Evaluating alternative solutions for addressing market needs
Representative Clients:
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| • Aramark |
• AT&T |
| • Ernst & Young |
• Exxon/Mobil |
| • GM |
• Honeywell |
| • Motorola |
• SBC/Ameritech |
| • Siemens |
• Sprint |
| • Sun Microsystems |
• Union Carbide |
| • UPS |
• Wells Fargo |
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