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You have a set of questions about the markets for your products. You need answers to those questions that are direct, reliable and stand up to the scrutiny of others. But you know that market research can generate more questions than answers:
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Did we use the most effective research approach?
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Was the questionnaire worded correctly?
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Was the survey sample representative?
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Was the response rate high enough?
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And, most importantly, did the research answer the original questions?
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RSG’s senior professional staff has over 30 years of experience designing market research programs using “best practices” to ensure that these questions all have positive answers.
We specialize in full cycle consumer research; customized research programs that are designed to support product concept development, product design, pricing, positioning, user trials, product launch, customer satisfaction and product refresh.
First, we begin by determining the most appropriate survey method for our clients’ needs. We then design online, intercept, telephone and mail surveys as appropriate to the project objectives. For some applications we use multiple methods to increase response rates and to address hard-to-reach populations.
Second, we design questionnaires that are structured to work with selected statistical analysis and modeling techniques to address the market research questions.
Finally, we compile the results in ways that communicate those answers and which stand up to the inevitable scrutiny of others.
Examples of our work
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Designed and implemented a web-based instrument to evaluate print advertisements for a college entrance test preparation company. Real-time web-based results enabled executives to determine the appeal of each concept by market segment.
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Conducted qualitative and quantitative market research for a major cell phone manufacturer to determine the extent to which new products were appropriately targeted, to understand value proposition appeal and consumer value for specific features including brand and price. The study was conducted in eight countries spanning four continents.
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Developed a multi-modal survey approach to understand household travel patterns for an international media ratings firm looking to develop a new ratings product for their clients.
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Capabilities
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Questionnaire design – structured to work with selected statistical analysis and modeling techniques
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Survey implementation – including online, intercept, phone, and paper vehicles
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Full-cycle consumer research – customized to support product concept development, product design, pricing, positioning, user trials, product launch, customer satisfaction, product refresh
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