Return to Market Research  Market Research   Longitudinal panel studies track the same respondents over time, allowing clients to gain insight and understanding into their customers' behavior and attitude changes. Clients who understand the reasons why their customers' behavior is changing gain a significant edge in the market. These clients learn what actions are required to improve their current customer satisfaction and brand loyalty; they also know what it takes to increase their market share and obtain new customers. While longitudinal panel studies are nothing new, they have always been difficult to implement due to the need to repeatedly contact the same respondents over time. Resource Systems Group has significantly reduced the burden of complex longitudinal panel studies by conducting them online using sophisticated web-based tools. These tools make it much easier and cost effective to implement and analyze longitudinal panel studies while still retaining their many research benefits. Further still, these tools dramatically reduce respondent burden so that attrition is minimized. Specifically, the benefits of longitudinal panel studies compared to repeated cross-sectional studies include:   • Improved understanding of why an individual's behavior or satisfaction has changed over time • More precise discernment of changes and trends in the data, requiring smaller sample sizes • Strong statistical resolution due to "matched pairs" design • Enhanced information by qualitatively drilling down on quantitative results Some of Resource Systems Group's panel tools and capabilities include: • Fully automated email invitations and reminders • Anchor and drill-down functionality • Advanced analysis techniques, including delta analysis • Real time web geocoding to the latitude/longitude level MORE THAN JUST TOOLS-ACTIONABLE RESULTS The tools and techniques described above lead to real cause/effect actions for clients. Resource Systems Group provides clients with actionable analyses that provide a: •  Clear understanding of customer issues- How are customer attitudes changing over time? What are the problems that customers want addressed? Where is the greatest customer leverage? Where is the client strong, where do they need to improve? •  Clear solutions for the client to implement - What steps must be taken to retain existing customers and attract new customers? How do customers want new services delivered? By implementing solutions raised directly by their existing and potential customers, clients typically obtain statistically significant improvement in their customer satisfaction and market share. RSG'S SURVEYCAFE PANEL As part of Resource Systems Group's Survey Cafe web site, we have developed a panel of over 50,000 active respondents who can be called upon immediately to understand clients' market needs using longitudinal panel or standard cross-sectional studies. With the Survey Café panel and through project-specific data collection, RSG has fielded numerous online longitudinal panels for both Fortune 500 clients and the public sector.