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For nearly 20 years, RSG has been a pioneer in developing and applying innovative research methods and analytical tools to provide complete research services from data collection to technology implementation. Our senior staff members are prolific researchers and active practitioners. We work closely with their clients to identify the most appropriate research approaches given the unique objectives and requirements of each engagement. We use advanced methods and our own, proprietary technologies to provide our clients with powerful market insight. Our structured process ensures that the research design meets the business objectives, that the data are robust, and that our clients can take action on the results.
Our expertise and tools covers the full cycle of market research, including
Our accomplishments and contributions to the advancement of the “state of the practice” in market research include
- Pioneering the development and application of discrete choice methods.
- Writing the first U.S. government manual on applications of conjoint methods.
- Developing the first multimedia computer-based and, later, the first online interviewing systems.
- Providing investment grade “market analysis” for projects in excess of $5 billion.
- Developing applications of nested logit, hierarchical Bayes, hybrid conjoint estimation, and numerous other modeling methods in a variety of industries.
Our most significant contributions, however, continue to come from our deep understanding of the most appropriate ways to apply these tools and methods. This understanding has been developed over the course of several hundred major projects for applications involving a wide range of business-to-business, consumer products and services across a variety of industries. Applying this understanding to each new project results in intelligent design of the data collection process and research approach and, in turn, in the appropriate interpretation of the results and learnings that are targeted to each project's unique objectives.
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