RSG Inc. » Market Research & Consulting » Advanced Quantitative Capabilities » Maximum difference scaling
We use maximum difference scaling conjoint (MaxDiff) to determine the values of many secondary features that may not be direct-purchase drivers. MaxDiff is a powerful and direct method to prioritize features whose benefits include:
- Prioritization of a large number of items
- Appropriate for product features as well as attitudes and motivations
- Free-of-scale bias
- Ideal for segmentation and concept development
- Simpler to implement and administer than other forms of tradeoff analysis