Our ongoing solutions provide credible, timely input to measure and track key external business performance metrics. Effectively designing, managing, and analyzing these metrics require expertise in research methods as well as experience integrating the market perspective into actionable business solutions.
We design and implement metrics-tracking assignments with a dual emphasis on research integrity and business relevance. Among the ways we implement these types of tracking programs are custom research panels that are established for exclusive use of one particular client, Web-based tools for easily capturing and analyzing feedback from new product user trials, and analytics to identify the key drivers of customer loyalty and future purchase intent. We can address a number of issues through an ongoing tracking program:
- Market share for key segments, industries, or product lines that lack readily available information
- Product performance—in particular, for newly launched products or those undergoing market testing
- Awareness, perceptions, and market penetration
- Brand equity and image
- Customer loyalty
- Customer and employee satisfaction
- Industry trends or emerging needs among lead users