Our structured approach to product and service development unites the engineering and design perspective with the voice of the customer and the realities of the competitive marketplace. Successful product development requires not only understanding what is important to customers and prospects, but also identifying the best opportunities to address unmet needs and deliver compelling value versus the competition.
We work closely with our clients to ensure that advanced methodologies are appropriately applied to understand how and why customers make choices between product/service offerings. Our senior staff members have extensive experience helping clients to systematically identify, evaluate and prioritize alternatives, enabling effective decision-making across all stages of the product development process:
- Exploratory market needs assessment
- Concept development, refinement, and testing
- Feature/benefit prioritization
- Market simulation modeling
- Segmentation and customer/prospect targeting
- Automated product user trials
- Ongoing user feedback and input
See RSG's 2008 conference presentation or download the full text of RSG's chapter, Applying Trade-off Analysis to Get the Most from Customer Needs. For more information on our PDMA conference presentation, visit PDMA Chapter and Conference Presentations.