Resource Systems Group, Inc. Market Research & Consulting

PDMA ToolBook 3 Chapter

• ToolBook Design Tables | View PDF
• Sample Plan | View PDF
• Tips
  • Using the Customer's Language | View PDF
  • Factors in Determining How Many Surveys Can Be Completed | View PDF
  • Customer Lists and Sample Planning | View PDF

RSG's Presentation from the 2005 PDMA International Conference:

• Tapping the Power of User Trials—The Story of Motorola’s TRYMEMOTO User Feedback System | View PDF

RSG's Presentation from the 2008 PDMA International Conference:

• Getting the Most from Customer Needs Research-Applying Trade-off
  Analysis | View PDF
• Getting the Most from Customer Needs Research-Applying Trade-off
  Analysis (with speaker notes) | View PDF