RSG designs and conducts a wide variety of qualitative research programs. We have extensive experience designing, managing, and conducting qualitative research projects both in the United States and abroad. Our staff includes experienced interviewers and focus group moderators who have worked in a variety of consumer and business to business markets. On projects with more complex requirements, such as multi-country assignments, we collaborate actively with industry specialists and in-language moderators. For all projects, we apply our extensive professional experience to distill the insights derived from the research in ways that accomplish the project objectives. We routinely use several research approaches:
- Usability research
- Traditional focus groups
- Focus groups in mobile facilities
- In-depth interviews