RSG Inc. » Market Research & Consulting » Panel Capabilities
Consumer and business panels often provide quick-turnaround market research. But, properly constructed, they can also return rich information about changes in the marketplace over time.
RSG designs custom online panels to meet a wide variety of client requirements. Low-touch panels require only periodic contact with members, whereas high-touch panels support real-time chat, bulletin boards, selected results, instant polling, and more. Our approach to panel management includes:
- Intelligent panel design that reflects our deep research competence and experience
- Site design and functionality that attracts, retains, and involves panel members
- Programming techniques that enable quick design and navigation changes
- Real-time panel reporting and sample size calculator that allow clients to independently monitor and explore their panel membership
- Active panel management to ensure high response rates
- Fully automated email invitations and reminders
- Customized and fully integrated survey programming services that meet any research need