Successful panel research requires both an appropriate software implementation as well as the application of appropriate market research approaches. In addition to our significant Web-based software engineering capabilities, we bring over two decades of market research experience to panel design and management projects. This combination of in-house software and market research capabilities is unique in the industry. With these resources, we provide our panel research client/partners with unparalleled research capabilities and panel-derived research findings that are highly credible both internally and externally.