RSG designed and perfected iTrials™, a suite of Web-based collaborative tools used by Fortune 500 companies that has proven to reduce product defects and increase customer acceptance—both critical to healthy sales. The iTrials system manages the mid- and late-stage product testing phase as well as post-release product acceptance studies. The system comes out of several years of real-world applications through our technology product development work, and has become a critical step in their product development and research process.
The power of iTrials is its ability to collect vast amounts of data on a product and distill it into meaningful reports so that users can make quick decisions about their product. Research units within companies use iTrials to collect, manage, and report their products. These reports are available online and can be made immediately accessible to anyone within your organization. Cross-product communication is increased, product research expenditures are leveraged.
RSG can customize iTrials management and research modules to be used in many ways to fit your product and organization.
Areas of Expertise
- Information collection from customer feedback and surveys
- Facilitation of customer and intra-organizational communications
- Defect tracking and quality assurance/quality control reporting to improve products
- Trial, panel, and participant management
Examples of Our Work
- Enabled a manufacturer to develop product trial surveys, track responses in real-time, and produce reports as a gauge of trial participation and survey sophistication
- Produced a system for a software-driven products firm to track defects identified throughout the product's testing phase that needed to be corrected in order of importance
- Developed a customer communication system that allowed a company to communicate directly with its customers and track feedback from within the system so that no insights are lost