RSG excels in understanding travel behavior and preferences. Our transportation market research results in better decision-making by transportation professionals, planners, agencies, and governments. We use cutting-edge technology and best practices to deliver high-quality data and analysis.
We collect travel choice data via proprietary tools like IVIS™, a PC- and/or Web-based survey adapted to the complex needs of travel surveying, or any number of other quantitative survey methods. We describe present transportation markets and forecast future demands in details that greatly facilitate project planning.
Depending on our client’s needs, we might employ a wide range of analytical approaches to create detailed models that address strategic and policy issues. Our solutions could include estimating nested and multinomial logit models based on adaptive and choice-based conjoint data, adaptive methods with real-time estimation of utility functions, and/or stated preference methods.
Areas of Expertise
- Stated preference, customer satisfaction, household travel, and origin-destination data collection
- Application of nested and multinomial logit models based on adaptive and choice-based conjoint data
- Real-time estimation of utility functions
- Estimation of individual-level logit or nested logit utility functions
Examples of Our Work
- Studied the ridership effects of changes in fare levels, track improvements, station improvements, station amenities, and new rolling stock for a major, international rail project
- Calculated the air quality effects of transit improvements after determining market preferences and demand for new transit station and access features
- Conducted a detailed traffic and revenue study for a proposed toll road and then helped design a marketing strategy
